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2021 What are your strategic goals? The value of Strategic Planning

January 21, 2021 @ 12:00 pm - 1:00 pm

Topic – “What are your strategic goals? The value of Strategic Planning”
Description – Lois Ritarossi will present a webinar on the benefit of defining and implementing a shared strategic vision. She will present effective methodologies to begin a strategic planning process. The presentation will include ideas to implement ongoing strategic planning to achieve company and departmental goals. It’s not too late to implement a plan for 2021.

Don’t miss the opportunity to ask Lois all of the burning questions you’ve wanted the answers to during the last 10 minutes of the presentation!

This will be a ZOOM meeting, but you do not need ZOOM to join.
Participation will be limited so sign up today and please share this information with your colleagues.
The time period is Easter Time.


Lois Ritarossi
High Rock Strategies LLC

Bio – Lois Ritarossi is the President of High Rock Strategies, an independent management consulting firm focused on sales and marketing strategies, and business growth for firms in the print, mail and communication sectors. Lois brings her clients a cross functional skill set and strategic thinking with disciplines in business strategy, sales process, sales training, marketing, software implementation, inkjet transformation and workflow optimization.

Lois has enabled clients to successfully launch new products and services with integrated sales and marketing strategies. She has enabled sales teams to effectively win new business by adopting consultative selling skills and a focus on positioning the value of their services. She consistently receives high marks as a speaker and facilitator for her style, delivery, and content expertise. Lois has delivered customized sales training to over 1000 salespeople selling print services and solutions in the US, Canada and Europe. Lois has facilitated business development workshops in over 13 countries in Central and Latin America, China and Russia.

Previously, Lois was Chief Operating Officer and Executive Vice President of Sales and Marketing at Gimbel & Associates, a global consulting firm providing business development services and sales and marketing strategies to print providers and organizations to increase profitability. As COO, Lois defined strategy for the client engagement process and she managed a team of consultants to enable client solutions, providing training, analysis and strategies for growth and change.

Lois was a principal at Fluent Technologies, a database management company serving the financial services industry. She was responsible for directing sales and client services. She managed all aspects of company growth including new business development, hiring, training, product development, sales, operations, and client implementations. Some of her clients included Fidelity Investments, MetLife, Fleet Bank, and Iron Mountain.

Lois previously managed large mutual fund and insurance client relationships at DST Output, a transaction print service bureau. Earlier in her career Lois held management roles in sales, operations, client services and fulfillment in direct marketing and at, American Express and The Boston Company.

Lois holds a B.S. in communications from Syracuse University. Lois is regular contributor to industry publications Printing Impressions and Inkjet Insights.


January 21, 2021
12:00 pm - 1:00 pm