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When Dirty Data Gets You Down
June 10, 2021 @ 12:00 pm - 1:00 pm
This will be a ZOOM meeting, but you do not need ZOOM to join.
Participation will be limited so sign up today and please share this information with your colleagues. The time period is Eastern Time.
Unless it is from your client or IT department, who swears it is the best data you have ever seen. Practically perfect in every way. Then what? Do you send it back or spend hours trying to fix it yourself? Take a tour of the inner city of addressing. From entry errors to questionable queries to droves of duplicates, be introduced to the bad records that ruin good data. Learn proactive ways to avoid creating these issues and best practices for dealing with the ones that make it through. Get ready for some fun as we get that dirty data clean!
Presenter
Kristi Kanitz
GM, Flagship Software
Bio – Kristi Kanitz is GM of Flagship Software Ltd., the developer of SERP/PERL and CASS/PAVE-certified software for Canada and the US. She serves as Chair of the Board of Directors of the National Association of Major Mail Users (NAMMU), the Canadian mailing industry association. Kristi has been in the mailing industry for more than 25 years and is an expert in Canadian mail. She frequently presents on timely and relevant mailing topics at industry events including MailCom and the NPF.